Evolve was a game that had a lot of people excited until they got a look at the pricing model.  Sixty dollars launch price.  Over sixty more dollars of DLC at launch.  Twenty dollars for a pack of four hunters.  Fifteen dollars for new monsters.  More DLC in the form of skins.  Phil Robb, game director at Turtle Rock Studios who were behind the development of Evolve, had this to say when accused of overpricing DLC.

“That was hugely disheartening for me.  I don’t like people thinking we’re doing underhanded, dirty shit.  Our plan is one we pushed for as consumers. Never split the community, no pay to win, all that kind of bullshit that are hallmarks of DLC plans specifically made to leech money out of people.”

Which loosely translates into “We’re going to stick our dicks in your asses, but just the tip.  It would be wrong for us to force it all the way in there.  A lot of game developers do that, but not us!”

Look, I’m not accusing Phil Robb of being an actual literal rapist, I think he’s probably a great guy that wouldn’t even rape a fly.  However, when it comes to our wallets I’m not sure Phil and the greedy Guses over at 2k games could help themselves.  They thought they had it all figured out.  They thought they could shake down gamers likes nerds of their lunchmoney, but the gaming community has proven themselves smarter than that.  If you don’t want people to think you’re doing underhanded, dirty shit then don’t do underhanded, dirty shit.

gota sim vs evolve

Two year old ‘goat simulator’ has more regular players than a seven month old AAA multiplayer game.

If I had to take a wild guess at who was really responsible for the DLC price points I would point my finger at 2k games.  I used to hang around the Turtle Rock Studio forums and have spoken with some of the head honchos there first hand and they all seem like cool guys.  Sometimes cool guys get mixed up with bad eggs which start to make everyone smell rotten.

2k games may be a misleading name for a company that doesn’t actually make games but instead publishes them.  They are more concerned with lining their pockets than anything else of which they’ve become pretty damn good at.  However, it would seem they’ve allowed their greed to get the best of them this time.

After seven months with an embarrassingly low playerbase and damage controlling criticism over poor pricing policies, 2k/TRS finally made the decision to put Evolve on sale. “Free weekend!  All DLC 50% off!”.  Seven months too late, but it’s nice to see regardless.  Maybe some people will pick up Evolve and actually enjoy it and maybe 2k games will learn a humbling lesson about price points.  A twenty dollar copy of a game that sells four copies if more profitable than a 60 dollar game that only sells one.

I saw more problems with Evolve other than just the price, but I’ve already talked about that plenty.  If you’d like to see what I had to say check it out in this topic on the TRS forums where I describe my first impressions of Evolve.

About The Author


I'm into massive multiplayer online gaming communities. My online alter ego is 18 feet tall and has wings like an angels, but also like a demons. His name is Yogzula. Yogzula can fuck anything and he will and has. Women. Devils. Angels. Animals. If you meet me online by Grub's tavern, I will show you where the treasure is hidden.

2 Responses

  1. PhantomShadowz

    I had zero interest in this game from the moment it was shown off in full. I knew that it wouldn’t have the staying power of the L4D series mainly because it was 4v1 in all aspects of it’s gameplay. I just didn’t care for it, and it seems that others where right there with me.

  2. Luke
    Luke "Yogzula" VanTrieste

    I still really like the concept, but the execution in terms of gameplay mechanics leaves a lot to be desired. When you’re the hunters it’s like being the monkey in the middle. Always a fun game for everyone involved except for the monkey, or monkeys in this case.

    Monster was a lot of fun to play. Hunters unfortunately left a lot to be desired.


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